![]() ![]() The company now is the world's biggest streaming service, with 204 million subscribers in more than 190 countries, who pay on average $10.91 a month. ![]() ![]() In 2006, it offered $1 million to programmers who could build an algorithm that would recommend content based on personal preferences. Netflix began streaming videos directly to customers through the internet two years later and searched for ways to grab viewers' attention. The company provided customers an envelope to return the movie whenever they liked. ![]() The Los Gatos, California-based company was founded in 1997 selling or renting DVDs to subscribers through the mail, saving them a trip to Blockbuster and potential late fees.
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